- The aim of strategic analysis is, then, to form a view of the key influences on the present and future well-being of the organisation, and what opportunities are afforded by the environment and the competences of the organisation.
The environment
- The organisation exists in the context of a complex commercial, economic, political, technological, cultural and social world. (PESTLE)
- Many of those variables will give rise to opportunities and others will exert threats on the organisation.
Unlearn
NIL
Relearn
Scan the current environment status following PESTLE:
Political
There will be a change of Prime Minister in March 09. Unsure how it will affect healthcare industry, most probably not much impact.
Economical
Economic growth 2009 - 3%
Economic growth 2009-2013 - to find out
Inflation rate - 7.6 % (Oct 2008)
GDP - 5.9%
Per capital drug expenditure rise – reason purchasing power & private insurance increase, gov shift drug cost to pts.
Msia is the fastest growing pharmaceutical market in asia pacific ( BMI chp 5)
Pulling out of foreign investor - due to global economy recession
Discuss on 9th msian plan – what is the helping factor for the healthcare industry.
Socio-cultural
Prevalence of Diseases
Presentation rate of patient seeking treatment in Government Hospital vs Private Hospital
Health Insurance growing - really growing?
Total population
Population by age group (important for champix)
Health warning label on the harzardous of smoking – government’s move of anti-smoking
Technological
Robotic surgery
Drug info & disease awareness via Internet
Paperless hospital - e-prescribing system
Legal
No protection from government on patent products
Counterfeit enforcement insufficient – (code value from BMI)
Asean Free Trade Agreement (to find out more)
PhAMA code of Conduct not practiced by all – not standardized
1 comment:
Very good.
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