Monday, December 29, 2008

Week 85 (30.11.08)

Learn (Exploring Corporate Strategy - Chapter on Strategic Analysis, Pg 18)
  • Strategic analysis is concerned with understanding the strategic position of the organisation.
  • What changes are going on in the environment, and how will they affect the organisation and its activities?
  • What are resources and competences of the organisation and can these provide special advantages or yield new opportunities?
  • What is it that those people and groups associated with the organisation - managers, shareholders or owners, unions and others who are stakeholders in the organisation - aspire to, and how do these affect what is expected for the future development of the organisation?

Unlearn

NIL

Relearn

When reviewing our group SALP project, these 3 points of "changes in environment", "resources and competences of the organisation", and "people and groups associated with the organisation" are taken into much consideration in recommending strategic choice as a basis for Pfizer's competitive advantage.