The Competitive Early Warning (CEW) System: Management Action (Pg 157)
- Laying out options and making recommendations increases the appeal of the alert to management.
- Laying out options makes the analysis more "actionable".
- Recommendations save executive time.
- Strategy formation creativity must be cultivated as a "core" skill inside the company.
- One should choose those options that her team believes are the best and recommend them to the management.
- That makes decision easier and quicker or at least focuses the debate.
- Management is, of course, free to disagree, consider other options, or send the CEW team to bring in more intelligence.
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The knowledge pool within the team if build correctly, will be unmatched. As currently reflect in our SALP team, the proposed alternative courses of actions put forward include pros and cons. The pro/con analysis draws two important elements as below:
- Understanding the industry structure and where it is going
- Crucially for options analysis, understanding competitors' mindset, intentions, drivers and capabilities.
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