Week 72 (31.8.08)

Learn

The credibility of research design (Chapter 5, Pg 151, Research Methods for Business Students)

Generalisability

• This sometimes referred to as external validity.
• Whether your findings may be equally applicable to other research settings, such as other organisations
• Your task will be simply to try to explain what is going on in your particular research setting.
• It may be that you want to test the robustness of your conclusions by exposing them to other research settings in a follow-up study.
• In short, as long as you do not cliam that your results, conclusions or theory can be generalised, there is no problem.

Unlearn

NIL

Relearn

Understand this concept. In my own BAP topic about leadership in Pfizer, the results and conclusion will solely meant for Pfizer at this point of time after transformation, the findings cannot be generalised to other pharma companies.

However, in my opinion, the findings can be shared with the management for recommendation of improvement and further action plans.