Week 66 (20.7.08)

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Research Proposal - Section 6, AMA Module

• Is a plan for conducting the research. Why do research?

1. It allows the researcher to document the logic supporting the various decisions made during the previous stages of the research process. This documentation process can assist the researcher clarify a number of issues in his/her mind.


2. Proposal must justify the investment in the research.


3. Used to persuade other people to support the research, perhaps to obtain approval to proceed with the research.

Format for Research Proposal

1. Research Title


2. Rationale for undertaking the research


3. Research Objective


4. Justification


5. Research design


6. Research schedule


7. Approvals


8. Resources


9. Budget

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Thinking through very thoroughly on the research title, rationale, objectives & justification. Weighing what are the potential outcomes and benefits arising from this research to be applied to my MBA assignment for research proposal and project.