Week 62 (23.6.08)

Learn

Preliminary Information Gathering - Section 3, AMA Module

• on the possible problem or business opportunity
• Sources of information : organisational records, knowledge of staff, internet & library search
• Nature of information: SPECIFIC to the PROBLEM or CHALLENGE yet BROAD in nature
• BROADER information can be classified as:

1. Background information of the organisation
2. Managerial philosophy, company policies and other structural aspect
3. Perceptions, attitudes and behavioural responses of organisational members

Literature Review

• Past research on the phenomenon under investigation must play key role in the process of problem formulation
• A literature review is not a listing of studies but a Critical Evaluation of previous research or studies
• A literature review requires a researcher to find, evaluate, and integrate past research into present investigation.
• When writing a review, it is necessary to provide references for all materials that the researcher did not think of him/herself.
• References are cited briefly in the text and in detail at the end.

Unlearn

NIL

Relearn

More alert when in reading business research proposal papers that the investigator actually find, evaluate and integrate past research into his/her present investigation. This adds value to me when reading it because i learn how the investigator critically evaluates the paper.