Week 60 (8.6.08)

Learn

Business Research (AMA Module)

• A systematic & objective process of generating information for aid in making business decisions.
• The discovery of the solution is undertaken through a detailed study of the situational factors related or associated with the problem.
• Detached and impersonal rather than biased
• It facilitates the managerial decision process
• Purpose : Reporting, Description, Explanation & Prediction
• 2 types of research : Basic Research & Applied Research
• Basic Research: Attempts to expand the limits of knowledge. Not directly involved in the solution to a pragmatic problem.
• Applied Research: Conducted when a decision must be made about a specific real-life problem
• 2 types: Quantitative & Qualitative Research
• Quantitative Research: Study that employs empirical data to investigate phenomena
• Qualititative Research: In depth study of phenomena by observing a particular case or unit of analysis. Research that produce descriptive data ie people's own written or spoken words and observable behaviors

Unlearn

NIL

Relearn

Started to realize on some of the company's survey questionnaires objectives that I had filled in recently ie Survey for Company's Incentive Trip for 2008. It contains approximately 10 questions with both quantitative and qualitative questions. The research aims to get employees feedback on their choice of destinations and employees' satisfaction.