IT Application has 2 components:
- Strategic Enabling Opportunity
- deliver value
- lead
- focus on risks & find opportunity
2. Commodity Application
- spend less
- need not lead
- focus on risks
Business strategy drives IT strategy which enables the business to increase its efficiency.
Unlearn
Earlier has no comprehension on whether IT drives business or Business drives IT.
Relearn
In Pfizer, i can now relate how the implementation of E-card works. It is actually a business strategy that drives on the IT deployment. This business strategy helps Norvasc, which loses its exclusitivity, to stay competitive in the market position. E-card provides additional value to loyal customers with a leading concept on customer relationship management.
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