Who are the user of fundamental analysis and how do they use it?
From the perspective of equity investors (equity analysts)
Enquity investors are probably the most frequent and common users of fundamental analysis tools. Professional investors like fund managers, and the stockbrokers and equity analysts who support them, use fundamental analysis as their primary tool for selecting investments. The uses include:
- Determining trends in the financial stability and operating performance of companies over time;
- Comparing companies against their peer industry group, both domestic and international
- Helping the investors make decisions on which stocks to buy, sell or hold (after making profit forecasts and valuation assessments) in order to maximise investment profits; and
- Assisting shareholders when considering approving or opposing corporate proposals.
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Operating performance of company as a whole is determine by ROIC/ROA. However, operating performance at a business unit level = Return on Net Asset (RONA).
RONA = Operating Profit/Assets Allocated to Unit
Where, Assets Allocated to Unit = Acc Receivable + Inventory + Fix Asset - Accounts Payable
Therefore, I have a role in influencing the Fix Asset at a business unit level ie equipment purchase, and managing Inventory - efficient stock level to supply. As Pfizer appointed Zuellig Pharma as a distributor and collector, we have minimal role in Acc Receivable in collecting debts from customers.