Promotion
Market communication is a part of marketing but only a small part. It should include interactive strategy utilizing as many of the different techniques and tools as needed to accurately and clearly communicate an effective message to all the individual target groups, segments, countries and others.
Communication tools available are:
- Websites
- Advertising
- Public Relations
- Publicity
- Special events
- Community relations
- Sales promotions
- Customer relations
- Customer meetings
- Sales force
- Collaterals
- Trade shows
- Telemarketing
Unlearn
Being controlled by the Pharma Code of Conduct which prevents any pharmaceutical company from advertising directly to the consumers, there are actually other means of communication to promote Pfizer's products.
Relearn
Therefore, to market our products to the doctors, sales managers have taken the approach to support for doctors medical websites, product advertisement in medical journals (DIMS & MIMS) or health magazines (Health Today), sponsoring continuous medical education, and sales force to visit personally the doctors to establish and build relationships. At times, we also participated in their societies conferences such as National Heart Association of Malaysia, by having a booth for product display to doctors.
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